by Mattia Fosci | Sep 30, 2022 | Uncategorized
Disclaimer: as the founder of an ad tech company that sells a cookieless solution, I am not impartial. But I am also a lawyer and a privacy advocate and I wrote this post as a honest analysis of the digital advertising industry in this moment in time. Only the last...
by Mattia Fosci | Aug 9, 2022 | Uncategorized
Here we are again. A year after its first U-turn, Google announced that it will again push back the sunsetting of cookies on the Chrome browser, this time to Q3 2024. The search giant is gifting the world two more years of pervasive tracking, endless...
by Mattia Fosci | Feb 8, 2022 | Uncategorized
LONDON, UNITED KINGDOM, February 1, 2022 — ID Ward, a data privacy startup based in London and Barcelona, has closed a €1.1 million funding round to expand its product and marketing teams and drive adoption of its privacy-focused, decentralised...
by Mattia Fosci | Jul 14, 2021 | Uncategorized
A new cookie apocalypse in the making Last week, news broke that the privacy group None of Your Business (NOYB) sent over 500 draft complaints to companies who use unlawful cookie banners. As an internet user and privacy enthusiast, I am all for it: cookie banners...
by Mattia Fosci | May 13, 2021 | Uncategorized
I spent the past year asking one simple question to publishers, marketers and ad tech companies: “So what is your strategy for the cookieless future?” The replies broadly fell into two categories: “We’re not worrying about it yet” and...
