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Fighting for consent

A new cookie apocalypse in the making Last week, news broke that the privacy group None of Your Business (NOYB) sent over 500 draft complaints to companies who use unlawful cookie banners. As an internet user and privacy enthusiast, I am all for it: cookie banners...

Review of cookieless solutions

Ad tech providers are developing a multitude of identity solutions to replace third-party cookies. There are five main strategies for ad targeting in a cookieless world: Publisher first-party IDs PII-based deterministic IDs (LiveRamp, TTD) Probabilistic IDs (Experian)...

Identity in Advertising: What is changing?

I spent the past year asking one simple question to publishers, marketers and ad tech companies: “So what is your strategy for the cookieless future?” The replies broadly fell into two categories: “We’re not worrying about it yet” and...